BoardRoom AI
Sales Systems, Powered by AI
Simple, proven AI workflows for non-technical CEOs and sales leaders. Increase revenue in 30 days without complexity or confusion.
We Don't Teach Prompts. We Build Revenue Systems.
I help non-technical CEOs and sales leaders build AI-powered sales systems that increase revenue in 30 days — without complexity or confusion.
We Deploy Real Tools & Workflows
Automate prospecting, personalize outreach at scale, qualify leads, and accelerate deal flow.
Our Clients Close Faster
Work less manually and build a repeatable revenue engine that scales without hiring armies of reps.
Results, Not Complexity
You get measurable outcomes in 60 days — more pipeline, better conversion, less admin.
Turn from operator to architect. Lead your industry instead of catching up to it.
AI Is Not Your Problem. Complexity Is.
The Real Challenge
You know AI is important for sales. But it feels overwhelming and confusing:
  • Too many tools to choose from
  • No idea what actually works
  • Fear of choosing the wrong platforms
  • No clear roadmap to follow
What You Actually Need
You don't need more tools. You need clarity and systems.
I remove the confusion and install simple, proven AI workflows that work — without the overwhelm.
Who This Is For
Your ideal clients aren't looking for tools — they want results.
Founders Stuck Selling Manually
You're wearing too many hats and need to scale sales without hiring a team.
Sales Leaders Drowning in Pipeline Chaos
Your team is missing follow-ups, losing deals, and you can't see what's really happening.
SMB Owners Ready for AI
You know AI is the future but don't know where to start or what actually works.
They all want the same thing: More meetings booked. Better qualified leads. Sorter sales cycles. Higher close rates. Less time on admin.
The AI Sales Gap Is Exploding
Sales is being rewritten by AI right now — most teams just haven't noticed yet. The gap between teams using AI and those who aren't is widening every day.
3–5x More Outbound Activity
Same headcount, exponentially more reach.
30–50% Lift in Booked Meetings
Better targeting and personalized outreach that actually gets responses.
Shorter Deal Cycles
Automated follow-ups mean deals never stall or slip through cracks.
Zero Admin Burden
Your reps focus on selling, not data entry and manual tasks.
This isn't about getting better at sales. It's about survival and competitive advantage.
What You'll Have After 30 Days
No more guesswork. No more justification spreadsheets. Just results.
Fully Automated Prospecting Workflows
AI finds and qualifies your ideal prospects automatically.
Personalized Outreach Sequences Running Daily
Messages that sound human, sent at scale while you focus on closing.
AI Follow-Up Engines Installed
Never miss a follow-up again. Every lead gets timely, relevant touchpoints.
Call Intelligence Systems Enabled
Automatic notes, qualification scoring, and next-step recommendations after every call.
Clear Revenue Dashboards Live
See exactly what's working in real-time — no more spreadsheet guesswork.
Plus: 2-3x more activity output, 15-40% more booked calls, and 10+ hours reclaimed weekly.
Simple, Transparent Pricing
Choose hands-on implementation or self-paced learning. Both get you results.
1
DIY Implementation
Perfect for self-starters who want to move at their own pace:
  • Complete AI Sales Simplifier Playbook
  • Pre-recorded training videos & tutorials
  • Prompt library & automation templates
  • Implementation guides & checklists
  • Email support
  • Lifetime access to materials
2
Hands-On Consulting & Implementation
Done-with-you support for faster, guaranteed results:
  • Everything in DIY Implementation
  • Weekly 1-on-1 consulting calls
  • Direct implementation & setup assistance
  • Custom workflow configuration
  • Priority support & troubleshooting
  • 30-day results guarantee
  • Smooth handoff when you're ready to run independently
Both options include frameworks, tools, and add-ons. Upgrade anytime as your needs grow.
Imagine Your Sales Team Operating Like This
What if your sales team never forgot to follow up again?
What if you could personally message 500 high-value prospects a day — without sounding automated?
What if every call came with instant notes, qualification scoring, and next-step playbooks?
What if your pipeline told you exactly which deals to focus on today?
This isn't future tech. This is what AI-powered sales teams are doing right now.
Stop Drowning in Tools. Start Booking Meetings.
You Don't Need More Tools. You Need Systems.
Clear, proven workflows that actually generate revenue.
Using AI Should Make Sales Easier — Not More Confusing.
Simple implementation. Real results. No overwhelm.
AI, Without the Overwhelm.
I remove the confusion and install clarity — so you can focus on closing deals.
AI Sales Tools: Your Competitive Edge
Double Outbound Reach, Not Workload
Scale sales efforts without extra hours.
Close Deals Faster: Days, Not Weeks
Accelerate your sales cycle, see results.
Master AI Selling Before Competitors Do
Gain an edge with advanced AI strategies.
AI Sales Tools: Transforming Your Process
Transform your manual sales process into a data-driven, scalable system. You'll master:
AI Lead Generation
Identify and score best-fit leads to reduce wasted outreach.
Automated Outreach
Automate personalized multi-channel sequences for timely follow-up.
CRM Data Enrichment
AI enriches lead data with company info, pain points, and decision-maker details.
AI Outreach Messaging
Generate dynamic, personalized messages and email drafts based on prospect profiles.
AI Tools: Boost Your Sales
Conversation Analytics & Next-Best-Action
AI suggests next steps for calls/outreach (live or post-call).
Deal Forecasting & Pipeline Prioritization
Identify deals most likely to close; focus on highest ROI.
Automated Reporting & Performance Analytics
Track which channels, messages, and lead sources produce best results.
Capabilities You'll Master
We don't teach prompts. We build revenue systems. Here's what you'll be able to do:
Build AI Prospecting Systems
Automatically pull targeted company lists, qualify them using AI, and prioritize outreach.
Create Automated Outreach Engines
Personalize messaging at scale, run sequences on autopilot, and book meetings while you sleep.
Run AI-Assisted Sales Calls
Use call coaching, live qualification tools, and automated note-taking with summaries.
More Capabilities You'll Master
We don't teach prompts. We build revenue systems. Here's what you'll be able to do:
Deploy Predictive Deal Prioritization
Know which deals to focus on based on intent scoring and behavioral analysis.
Build Smart Reporting Dashboards
Replace spreadsheets with real-time visibility into what's actually happening.
Train Your Team to Use AI Daily
Without overwhelming them or disrupting workflow.
The Tools You'll Actually Use
We train you to wield enterprise-grade AI tools without needing an engineering team.
Core Sales Stack
  • Zoho CRM AI, HubSpot AI, Apollo
  • ChatGPT custom agents, Claude, Lavender
  • Gong, Fireflies, Otter.ai
  • Clearbit, Clay, BuiltWith
  • Zapier, Make
Why These Tools
These aren't random tech toys. Each tool solves a specific bottleneck in your sales process — from prospecting to closing to reporting.
You'll learn exactly which tools to use, when to use them, and how to integrate them seamlessly.
Enterprise-grade power. Small business simplicity.
Practical AI for Small Business
Easily implement practical AI tools. We focus on results, not complexity.
40-60%
Sales Improvement
Clients see average revenue increase with our AI.
60
Days to Results
Quick setup for tangible results in pipeline & close rates.
0
Tech Skills Required
Simple, no-tech setup. Anyone on your team can use it.
15
Hours Saved Weekly
Time reclaimed from manual tasks, redirected to high-value selling.
AI Transforms Your Sales
01
AI Sales Assessment
Analyze your sales process to identify AI tools that boost results. Pinpoint bottlenecks, missed opportunities, and quick wins for immediate impact.
02
AI Setup & Integration
Set up AI tools—automated email sequences, lead scoring, proposal generators—integrated with your existing CRM and workflow.
03
Team AI Training
Team receives hands-on training on AI tools. Practical application ensures immediate AI leverage.
04
Ongoing Optimization
Continued support and optimization ensure AI tools keep delivering results as your business grows. Monthly check-ins refine systems and find new opportunities.
Why We're Different
Outcome-Driven Implementation
We ensure your team actively uses tools to close more deals. Customized implementation aligns with your sales process and goals.
User-Friendly AI
Our tools are for salespeople, not engineers. If you can send an email, you can use them. We manage all technical complexity.
Rapid Value Realization
Start seeing results within 60 days. Our proven methodology boosts lead quality, response rates, and close ratios quickly.
Built by Someone Who Carries Quota
I'm not a prompt influencer or tech toy builder. I come from real enterprise sales — managing multi-six and seven-figure deals, living with quota pressure, and working real CRM workflows.
Real Pipeline Experience
I've closed the deals you're trying to close. I know what actually works under pressure.
Sales Language, Not Tech Jargon
I speak your language because I live your problems every day.
Results Over Theory
We deploy systems that generate revenue, not just interesting experiments.
Enterprise Tools, SMB Accessibility
You get Fortune 500 capabilities without the complexity or cost.
You're not learning from a content creator. You're learning from someone in the trenches with you.
Real AI Systems I've Built
These aren't theoretical examples. These are live systems I use daily to close deals and deliver results.
High-Level Proposal Framework
AI structures executive decision framing and scope creation during early deal cycles. Rapid proposal drafting with executive tone calibration.
Post-Call Recap & Follow-Up System
AI-created meeting follow-ups and email sequencing automation that accelerates conversion after every sales call.
Client Call Recap Builder
AI-generated presentations that summarize calls into executive-ready recap decks for improved stakeholder alignment.
Account Management AI Dashboard
Real working dashboard for sales pipeline management with CRM-layer intelligence and daily performance analytics.
Small Business AI Success
Discover how AI transforms sales and accelerates growth for businesses like yours.
Local IT Company
Doubled Sales in 60 Days
Automated lead follow-up and reclaimed 15 sales hours/week. AI prioritized hot leads and sent personalized follow-ups automatically.
Insurance Agent
Increased Close Rate by 45%
AI personalized outreach and prioritized high-value prospects. Response rates jumped from 8% to 23% in one month.
Consulting Firm
$2M Win Using AI
AI research tools prepared them for a major pitch, uncovering insights that won the deal. Competitive intelligence gave them a decisive edge.
AI Tools You'll Master
Email Automation & Personalization
AI adapts email sequences to prospect behavior. Messages feel personal, boosting response rates 3-5x over generic templates.
Lead Scoring & Prioritization
Systems analyze prospect data to identify hottest opportunities. Focus on leads most likely to convert.
Proposal Generation
Create professional, customized proposals in minutes. AI generates relevant case studies, pricing, and terms based on prospect needs.
Sales Analytics & Forecasting
Predict pipeline health and identify at-risk deals. AI analyzes sales data for accurate forecasts and actionable recommendations.
AI Implementation Timeline
Your AI sales transformation: From assessment to full deployment.
1
Week 1-2: Discovery
Deep dive into your sales process. Identify bottlenecks, manual tasks, and immediate AI win opportunities.
2
Week 3-4: Setup
Configure and integrate AI tools. Test workflows for seamless operation with your CRM and email.
3
Week 5-6: Training
Hands-on team training. Learn to confidently use AI tools through real-world practice.
4
Week 7-8: Optimization
Fine-tune systems based on initial results. Adjust automation, refine messaging, and optimize performance.
5
Ongoing: Support
Monthly check-ins and continuous improvement. Identify new opportunities, keep AI tools performing optimally.
AI in Sales: Your Questions Answered
Will AI Replace My Sales Team?
No. AI automates repetitive tasks (data entry, scheduling), freeing your team to focus on building relationships and closing deals. It enhances their capabilities, not replaces them.
When Will We See Results?
Expect measurable improvements within 60 days. You'll see immediate time savings, with revenue impact growing over 2-3 months as pipeline and close rates strengthen.
Team Resists Change?
Change is tough, but our training makes AI integration seamless. Adoption happens naturally when your team closes more deals with less effort.
Is My Data Safe?
Security is paramount. We recommend only enterprise-grade AI tools with robust certifications, ensuring your data is protected and compliant.
Free AI Sales Checklist
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Uncover 10 essential AI sales tools for 2024. This checklist provides:
  • Tools for quick wins
  • Costs & ROI per tool
  • Step-by-step implementation
  • Avoid common pitfalls
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Act Now: Seize the AI Advantage
Competition Accelerates
Competitors leverage AI for deals. Delaying means losing ground in response, personalization, and pipeline efficiency.
Lost Revenue Compiles
Missed follow-ups, delayed proposals, and overlooked leads mean lost revenue. Inaction costs compound as opportunities vanish.
Early Adopter Edge
Early AI adopters report 40-60% revenue growth. This advantage grows as systems learn and refine with your data.
Meet Michelle: Your AI Sales Guide
Michelle Rice
AI Sales Strategist & Implementation Specialist
I help businesses use AI to close more deals. With expertise in sales coaching and AI implementation, I bridge complex technology with practical results.
My approach:
Focus on effective strategies, eliminate inefficiencies, and deliver measurable results within 60 days.
I've built and deployed AI systems across industries, including custom Gemini agents, orchestration platforms, and sales automation tools. Every recommended solution is real-world tested.

Projects built: AI Orchestration Control, Document Hub automation, and custom Gemini Gems for coaching and sales feedback.
Close More Deals. Start Now.
Free 30-Minute Strategy Call
Discover how AI can boost your sales. In 30 minutes, we'll identify the best AI tools for your process and pinpoint biggest wins.
  • No pressure, no hard sell
  • Practical, tailored advice
  • Clear next steps, no obligation
We'll Cover:
  1. Your sales challenges & bottlenecks
  1. AI tools matching your team's skills
  1. Expected timeline & investment for results
  1. Immediate implementation strategies
What's Next:
After our call, receive a personalized AI opportunity assessment. It outlines the top 3 ways AI can impact your revenue in 60 days.
No obligation to proceed—just valuable insights for immediate use.
Accepting Q1 implementation clients. Limited spots for quality delivery.